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CrisisRisk™ is a strategic crisis and consequence response firm. CrisisRisk works with leaders and boards of directors to identify emerging threats and vulnerabilities which put critical assets at risk—people, reputation, brand, key relationships, and financials. We develop and implement strategies for mitigating these risks by preparing and supporting leadership teams to know when and how to get involved, make decisions, and communicate effectively. 


The Founders and Principals have decades of unrivaled, direct crisis management experience including over a thousand of crises. Crisis management and, perhaps more importantly, consequence management following a crisis event requires a holistic understanding of risk, law, insurance, communications, and other disciplines. 

The CrisisRisk Founders (Suzanne Loughlin, Jim Satterfield, and Harry Rhulen) have developed an understanding of crisis and risk that comes from the real world of assisting in the management of the consequences of adverse events. From natural disasters, pandemics, violence, to the worst of what mankind can create, we have helped clients mitigate the risk and create value and opportunity from events that could have been catastrophic.


CrisisRisk is the preeminent firm in the identification and quantification of crisis risk.

CrisisRisk serves as strategic crisis advisors to senior leadership before, during, and after a crisis event. We help organizations manage risk on a large scale, holistically. CrisisRisk will identify escalating circumstances and provide leadership with critical insights and information needed to prevent or mitigate the resulting crisis consequences.

CrisisRisk works with multiple state insurance pools and associations boards and their members to provide training and direct crisis response. This first-hand experience covered assistance in addressing excessive use of force, loss of life, sexual misconduct, illegal actions, wrongful death, criminal charges, discrimination, media involvement, allegations of misconduct, social justice, racism, voter suppression, fraud, bias, investigations, federal intervention, politics, and legal actions. 

CrisisRisk works with insurance organizations to assist in program development, marketing, underwriting, claims, broker education, and frequency/severity reduction.

We work with law firms to provide comprehensive, strategic response to the issues which their clients face, taking the legal representation further into the realm of true consequence management and brand & reputation management.

While we will never deny assistance to an organization or an individual, it is our intention to develop, assist, and improve programs for large groups. Trade associations, municipal insurance pools, school districts, and other groups that can work together to reduce their crisis risk exposures and increase their opportunities are CrisisRisk’s focus.

The DECISIONS made, the ACTIONS taken, and WORDS said will determine, if these crisis events stabilize or expand. CrisisRisk lowers the frequency and severity related to crisis events, while supporting senior leadership in their communities.